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Following up the previous post on the June 2012 Fast Company list of The 100 Most Creative People in Business 2012, today’s list of creative thinking ideas from the Fast Company issue focus on disruptive and divergent thinking along with suggestions for enhancing your creative perspective. As with the other lists in this series, these creative ideas were inspired by the profiles in Fast Company. My intent was to pull a single creative thinking idea or creative lesson from each of the 100 profiles.

One interesting note about the Fast Company 100 Most Creative People in Business list is that the numbered rankings don’t seem to have any real meaning. At least I draw that conclusion from how certain groups of people who have similar characteristics (i.e., apps developers, two-person teams, fashion industry leaders, etc.) are given consecutive numbered rankings. That would be just TOO much of a creative coincidence.

Despite this indication the numbered rankings are so much hooey, each of the thirty-three creative thinking ideas below references the person whose profile inspired it, along with the person’s number on the 100 Most Creative People in Business list.

Here’s hoping these creative ideas get you thinking and provide ideas for enhancing your own creative efforts.

Disruptive and Constraint-Based Thinking

What’s your creative imperative – the one thing that HAS to be part of your creative effort?  Leslie Berland – SVP, Digital Partnerships and development, American Express (#6)

What in your past is like what you’re doing today? What did you learn that applies to what you’re doing now?  Steven Zeitels – Director, MA General Hospital’s Center for Laryngeal Surgery and Voice Rehabilitation (#14)

When evaluating data or an idea, challenge what’s being presented from the completely opposite point of view to determine how strong the strategic thinking is.  Rebecca Van Duck – Head of Consumer Marketing, Facebook (#2)

What are multiple ways you can create more strategic connections than anyone else does?  – Garet Hil – Founder, National Kidney Registry (#9)

Compile and share information to connect separate audiences who don’t have any basis to talk to each other right now.  Ma Jun, Director – Institute of Public and Environmental Affairs (#1)

Take on creative initiatives that allow you to collect massive amounts of data you can mine to direct your own organization or sell to others. For Foursquare, it’s about connecting information on people, places, and time-specific actions.  Alex Rainert – Head of Product, Foursquare (#77)

How can you substitute easier processes for the hard parts your audience deals with every day?  Ben Horowitz – Cofounder, Andreesen Horowitz (#8)

For cool ideas and design to be successful, they can’t be embarrassing to wear or use.  Steve Lee – Product Management Director, Google [X] (#20)

If you’re facing creative detractors, how can you create creative baby steps they’ll find more acceptable for getting started?  Maelle Gavet – CEO, Ozon Holdings (#10)

Innovate with only things that already exist in your business. Put together new combinations from pre-existing elements.  Adam Brotman – Chief Digital Officer, Starbucks (#3)

Invite people to exercise their creative talents . . . maybe no one has ever asked them about creativity before?  Rosario Dawson & Maria Teresa Kumar – Founders, VotoLatino (#12)

Find a compelling motivation (and the associated process) to allow customers to commit to purchases earlier than they might now to make it practical to buy things that would never make it to market on spec.  Aslaug Magnusdottir – Cofounder, CEO, Moda Operandi (#78)

Apply design and pleasing aesthetic principles to the most necessary, thankless, and joyless tasks humans have to do to raise the creative energy from them.  Jessica Alba – Cofounder, The Honest Company (#17)

Consider every interaction as a performance and allow the audience to participate, shape the outcome, and leave with the results.  Björk – Musician (#36)

Creative Thinking Perspectives

Design isn’t a liner process, so incorporating strategic thinking is vital to successfully handling a problem that doesn’t have a nice, neat structure.  Matthew Schmidt – Assistant Professor of Political Science, School of Advanced Military Studies (#22)

Be okay when the first examples of your creative work aren’t what you expected.  Wes Anderson – Director, Moonrise Kingdom (#28)

Go do the equivalent of whatever “biking around the neighborhood” would be in your market and soak up the inspiration from a different perspective than you have before.  – Marcus Samuelsson – Chef, Owner, Red Rooster (#90)

Throw out how you usually categorize things and come up with a completely different categorization approach.  Ron Johnson – CEO, JCPenney (#4)

Defy the creative rules of your world while still delivering a cohesive creative whole.  Kin Ying Lee – Creative Director, Madewell (#31)

Don’t be afraid to call someone’s bluff and create what they say you can’t or shouldn’t do.  Marvin Ammori – Lawyer, The Ammori Group (#32)

What incredibly worthwhile activities are hiding behind the “scary monsters” in your world?  – Tim Schafer – Founder, Double Fine Productions (#39)

Explicitly pick a time or point in your life and use it as a reference to solve creative or design problems faced now.  Ken Parks – Chief Content Office, Spotify (#33)

Create so that what you’re creating is “stunning” to at least one of the senses.  Diébédo Francis Kéré – Architect, Kéré Architecture (#34)

What would an experience look like that is destined to “disturb the universe”?  – Ross Martin – Executive VP, MTV Scratch (#46)

How can you use your creativity to add more serenity to your customers’ lives?  Leah Busque – Founder, TaskRabbit (#42)

What would you change about your product to make it more inviting to people?  – Deborah Borda – CEO, Los Angeles Philharmonic (#44)

How would Sesame Street (or Romper Room, if you’re old enough to remember it) teach new things to people who think they’re too old to learn new things?  – Bruktawit Tigabu – Founder, Director, Whiz Kids Workshop (#45)

Change the natural order that things happen to spark innovative ideas, i.e. What if you focused a picture after it’s taken?  Ren Ng – Founder, CEO, Lytro (#70)

Get out of the office or conference room and go look around at people, places, and things both relevant and tangential to your creative objective.  – Rick Barrack – Chief Creative Officer, CBX (#79)

Not everyone that makes the “Fast Company 100 Most Creative People in Business” list has a strong enough profile to yield even one creative inspiration of substance.  – Chris Milk – Director (#83)

What are you doing today to make your product, business, or market wildly controversial? Are you doing enough?  Rufus Griscom – Cofounder, General Manager, Babble Media (#88)

Think Africa. “There’s something really exciting about the word . . . It evokes an emotion in everyone.”  Tal Dehtiar – Founder, Oliberte Footwear (#96)

Who would you fire if you fired co-workers or clients that aren’t good for your business?  Jimmy Smith – Chairman, CEO, Chief Creative Officer, Amusement Park Entertainment (#43)  – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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10 Responses to “Fast Company – Creative Thinking Ideas from the 100 Most Creative People in Business 2012”

  1. Aregoes says:

    Very Creative and Informative

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