Police detectives are responsible for identifying and developing leads, often with little actual information to go on, and successfully solving cases. The challenge is not unlike the effort required to find and develop solid leads for business development purposes.

Next time you’re faced with that task, delegate your challenge to a police detective and see how their methods could help you solve the case of the missing customer. Detectives:

  • Interview witnesses & knowledgeable people for clues
  • Gather evidence
  • Check for & analyze fingerprints
  • Perform forensic analysis
  • Search databases for suspects in previous similar cases
  • Work with other related agencies
  • Tap phone lines
  • Conduct surveillance
  • Ask the public for help

Once again, try to generate three ideas for each of the police detective approaches above. And be careful out there!

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown


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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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