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We’ve talked about guerrilla marketing before on the Brainzooming blog. One reason? We use a strategic thinking exercise in strategy sessions to quickly expand an organization’s understanding of the hundreds of marketing assets available to communicate its strategic messages to important audiences.

It was definitely a surprise to see guerrilla marketing talked about in a recent episode of Parks and Recreation. I’d never seen the show until very recently, but now I’m completely hooked on it. And I’m not hooked on it because they talked about guerrilla marketing . . . because the treatment of it in the Parks and Recreation is really about how NOT to do it!

Enjoy the video (and the whole episode is hilarious as well) anyway, and if you want to get real understanding on guerrilla marketing, check out these links:

– Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to see how we can help you devise a successful innovation strategy for your organization.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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