After writing about extreme creativity for a couple of days, here’s a real-life example: Gulp, the world’s largest stop-motion animation film. It’s extreme creativity in that it takes the skill set (manipulating and filming inanimate objects in a very controlled indoor setting) and scale (small) of typical stop-motion animation films in a completely different direction:

All that plus the film was captured using  the sponsor’s product (a Nokia phone…three of them actually), dangled from a crane. This is extreme creativity! Here are both the “Making of Gulp” and “Gulp” videos. It may just be me, but I actually enjoyed the “making of” video more than the actual Gulp video. Then again, I tend to be more fascinated by the “how” of extreme creativity, than the final result. But that’s just me; you can pick whichever one you’d like to watch first!

Join for #Ideachat on Saturday

Remember to join us on Saturday, August 13 at 9 am EDT for #Ideachat and share a part of Saturday with some great creative thinkers from across the globe. See you there!  – Mike Brown


The Making Of Gulp



For an additional innovative boost, download the free Brainzooming ebook, “Taking the NO Out of InNOvation” to enhance your creative perspective! For an organizational boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.


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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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