Get your creative team together mid-afternoon this Friday, head to an empty restaurant with a big table (preferably with paper tablecloths for writing ideas), spring for appetizers and drinks, and get their help innovatively addressing your challenge.
A co-worker had a naming challenge last week. On Friday, we followed this approach – bringing along some starter ideas – and with minimal set-up, had a great far-reaching discussion about naming and its broader implications for his effort. To his surprise, within 45 minutes, we had a longer and richer list of ideas than his group had been able to generate over a several week period.
So if you have a problem to solve, what is your creative bunch doing Friday afternoon?