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I’m always on the look out for people displaying creativity in work situations you wouldn’t expect.

This is a great example of this creative strategy from a Hilton Hotel in Minneapolis where we stayed several weeks ago while on client project. I was told later that this particular application of creativity is common on cruise ships, but I’ve never seen it in a business hotel. Because of that, Marcela from the housekeeping staff at the hotel gets a big Brainzooming shout out for making a routine business trip creative, fun, and interactive! What a great way to shape a customer experience for the better!

Here’s your question: Are the front line employees in your business also actively shaping customer experiences for interactivity and engagement? – Mike Brown

When it comes to strategy and innovation for customer experiences, The Brainzooming Group is expert at helping businesses shape the right strategy and implementation to create unique experiences that set them apart from competitors. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how we can help your brand stand out through experience marketing!

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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3 Responses to “Creatively & Interactively Shaping a Customer Experience”

  1. Or perhaps creative uses for Rorschach tests!

    • Mike Brown says:

      Nice cross platform (Twitter to blog) idea Alex! For the rest of you, Alex and I were having a DM conversation on Twitter the other day about interesting alternatives to Rorschach tests which, in theory, could be carried out by a hotel housekeeping staff. In the best interests of everyone involved, let’s just leave it at that…..

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  1. Innovation Blocks-Taking the NO Out of Business InNOvation | The Brainzooming Group | Strategy Consulting and Strategic Planning - June 16, 2012

    […] Encourage employees to demonstrate creativity and engage customers in innovative ways. […]