This commercial which debuted earlier this week from AT&T as part of its “Rethink Possible” campaign is a great visualization of an idea we’ve talked about before: a big part of creativity is being able to return to how you viewed the world as a child when everything was new to you.

Having seen it on the Talladega NASCAR race today (not sure how it fit with the demographic), I wanted to get it posted for both its message and visual treatment. – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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