13

For whatever reason, it seems that recent Brainzooming blog posts have gotten longer.

Sorry about that.

I made a commitment some time ago to keep the typical Brainzooming blog article length at 300-400 words, with efforts to write more blog posts in the 100-200 word range.

Your time is precious, and I sincerely appreciate the time you share to read as many of these daily posts as you do.

Let me know what you think. Is shorter better for you?Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how we can develop an integrated social media and blogging strategy for your brand.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

13 Responses to “In Praise of Short Blog Posts”

  1. Jonathon says:

    Shorter is better. Bullet points work. Cut to the chase, say what you have to say and move on. Thats my philosophy. Alternatively – a picture tells a thousand words…

  2. Seth Godin keeps his pretty pithy and short. I, on the other hand, tend to write long. I need to work on that, too.

  3. Dean Meyers says:

    Short may be sweet, but there’s nothing wrong with a long post when the topic warrants it. Sometimes I’ve read your long posts a few times, and sometimes I’ve just skipped the short ones. Paraphrasing Elmore Leonard , I’d suggest that when you write, leave out the stuff people won’t read. That should be good enough criteria for the length of your posts.

    • Anonymous says:

       Great standard (leave out what people won’t read), Dean. I need to get better at anticipating that!

  4. Vinkoe says:

    @brainzooming Your blog has incredible content and always worth my time.  You cover some complex topics and I have always appreciated the meat that you provide.  Brevity is king, but I think the topic dictates the depth. 

    • Anonymous says:

      Thanks Vince! I don’t always stick to the shorter limit, but having the limitation in my mind when I write does force (I hope) some good decisions about taking out what I’d like to write vs. what really needs to be written.

    • Mfoley says:

      “Brown”-noser!

  5. David Thompson says:

    I too believe in short, pithy posts. I want to give maximum information, in the shortest space possible.. my challenge is to keep my writing human, because all knowledge has some kind of background that needs to be explained, to make the topic even more cogent.

Trackbacks/Pingbacks

  1. Space Out Your Social Media Content! | Strategy Consulting and Strategic Planning - November 24, 2010

    [...] this social media strategy advice means you can extend your content, give your readers something more manageable to digest, and save yourself some content creation time to focus on other social media listening and [...]

  2. Reduce, Reuse, Recycle - 9 Ways to Green Your Blog | The Brainzooming Group | Strategy Consulting and Strategic Planning - June 9, 2011

    [...] Writing fewer words can save blogging time, if you start with that objective. Writing long posts and editing them to be short, however, can take a disproportionately long time. When you set out to write a shorter post (i.e. in the 100 – 200 word range), going in with a brief outline can make reducing words a real time saver. [...]

  3. 8 Christmas Gifts Bloggers Can Give Their Blog Readers | The Brainzooming Group | Strategy Consulting and Strategic Planning - December 25, 2011

    [...] Everybody’s “crazy busy,” massive amounts of information are inundating us, and blog readers have to prioritize where they’re investing time to consume content. Give them a break and keep your content short: a few hundred words and less than 90 seconds in reading time. [...]

  4. Fast Company – Creative Strategy Lessons from the 100 Most Creative People in Business 2012 | The Brainzooming Group | Strategy Consulting and Strategic Planning - May 29, 2012

    [...] After going through and identifying the 100 creative lessons that stood out for me, however, I realized the post was about 3000 words! That is typically a week’s worth of blog posts! [...]

Leave a Reply