Innovation Is a Lot Like Spring by Woody Bendle
I love spring – I have always been inspired by it. It’s not that I have any particular disdain for the other seasons; but rather, spring has always represented newness, a fresh start, and a promise of tomorrow. And for me, there’s simply something special about new.
Every year, Mother Nature orchestrates a truly remarkable renewal; putting in motion the natural order of life anew. It feels as if Earth unleashes an inquisitive energy as it casts aside its winter respite.
Each spring, life takes on new shape and form as it reaches out seeking a new way. And, every spring, I am captivated by the many remarkable things I maybe haven’t seen before. Most of which have emerged from things that have been there in front of all of me all along.
In many ways, innovation is like spring…
The Merriam-Webster dictionary defines Innovation as “the introduction of something new.”
And in business, Innovation is often regarded as:
“The process of creating and delivering new customer value into the marketplace.”
That certainly has a spring-like feel to it. When I think about the meaning of innovation and its impact, I feel it can be summed up in the following way.
– Businesses, markets and cultures change
– Businesses, markets and societies grow
– Businesses, markets and consumers prosper
And through Innovation, we can forge a new and brighter tomorrow.
Yes, Innovation is a lot like Spring. – Woody Bendle
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