3

I’m okay with having started projects that will never be completed. While I don’t have a problem finishing things, sometimes the overwhelming amount of learning and growth a project will yield comes well before its completion. Or perhaps the effort to finish it far outweighs the benefit it will provide. In either case, if there’s no overriding reason to finish such a project (i.e. a commitment has been made to someone else), it’s likely it will be abandoned.

Usually, though that means keeping the remnants around in case there’s more value to be squeezed from them later. Whether you’ll really get more value at some point in the future often depends on modifying the original idea. Based on the potential issue that’s halted progress, here are questions to ask for modifying an idea that’s:

  • Not good or relevant – Is there an element that has value and can be moved to something else?
  • Not fully formed – Can it be combined with something else?
  • Being used too ambitiously – Can you break it apart and only keep some of it?
  • Inconsistent with your brand – Could it fit with another brand that’s available?
  • A true non-starter – If you walk away and come back later, might it make more sense?

This is relevant because I have a number of partially-written blog fragments started weeks or months ago that haven’t yet made it into the blog. Before completely trashing them, I applied these questions to try and resuscitate four ideas into posts for the rest of the week. Check back in, and see which of the possibilities above worked to rescue these ideas.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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