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This article on reactionary marketing appeared one day when I was ranting on this topic several times. Maybe that’s why it struck such a nerve.

It is on Karlyn Morisette’s blog, and although her focus is higher education, most business people should be able to relate to her perspectives on the topic.

If you follow up on none of the other links the rest of the week, go read this one; it’s that good.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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