In NASCAR auto racing, there’s a lot of talk about luck. Yet, when I ran a NASCAR sponsorship program, I prohibited use of the word “luck” in any communications about the program.


Because other than in gaming, customers don’t want to imagine their brand experience involving chance.

So do everyone in your organization a favor and follow the same approach: ban use of the word “luck.”

Banning “luck” forces its removal from conversations about performance and the reasons your business results are strong or weak. With “luck” banned, it can no longer be used to explain or excuse your results.

What do you do instead?

Think strategically, plan innovatively, and perform extraordinarily with “luck” removed from the equation! – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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2 Responses to “Why You Don’t Want to Be Lucky”

  1. Coincidentally for me, I just did a proposal where I actually had incorporated the word “luck,” thought better of it and took it out. There’s no room for luck when you know what you’re doing. (Well, okay, sometimes things inexplicably go your way, but is that luck?)

    • Mike Brown says:

      Interesting Alex that you removed “luck” from the proposal. Great minds, my friend!

      There are certainly times when things go for or against you that don’t have readily available explanations. I think a good part of the inexplicability comes from the typically short time frames we use to look for sources to explain what happened.

      If something good happens in a race (i.e., a driver gets around a big collision), they’ll say it’s luck because there may be nothing that happened right around or during the race to explain why they were spared. In all likelihood, drivers who tend to not get into big wrecks have developed sensibilities that are a big part of their apparent “good luck.” On the other hand, there are drivers who haven’t developed or ignore those sensibilities, so they’re known for being bad luck drivers.

      Admittedly, it’s a mindset. But if you take luck out of the equation, you put yourself in the position of having to work harder to anticipate and prepare for what might happen, which tends to create a lot of what gets passed off as luck!