4

The Brainzooming™ Group was meeting with the relatively new CEO of a client recently to analyze the company’s marketing strategy. Discussing an area where our client has used one strategy and its primary competitor has taken completely the opposite strategy, the CEO said he’s skeptical of any business value his company thinks it’s getting from the effort.

The reason? Because the competitor ISN’T being forced to follow his brand.

He expressed his desire to control a competitor’s marketing strategy and budget by beating them to great innovative opportunities it feels compelled to follow.

That’s not necessarily a common angle on marketing strategy, but it’s an intriguing strategic perspective nonetheless. While flying in the face of owning and differentiating your brand based on what you do that competitors don’t, it does align with one advantage of being a first mover.

It’s also made me rethink a situation where my former company got into NASCAR when no one else in our industry had. Once we demonstrated the success of the strategy (and won an industry award for the NASCAR program’s ROI), every major competitor jumped into racing within 2 years. While it angered me then, looking back in this new light, it was great to force our major competitors to make significant business investments because of the effects they felt from our strategy.

Which leads to the question – what have you forced your competitors to do lately?Mike Brown

If you enjoyed this post, make sure you subscribe to my RSS feed!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Trackbacks/Pingbacks

  1. How to Be Creative While Following Rules | The Brainzooming Group | Strategy Consulting and Strategic Planning - December 1, 2011

    […] of smarts, tenacity, and hard work to WIN in a way no one has ever thought of or been able to successfully pull off while still following all the game’s dos and […]

  2. Innovation Blocks-Taking the NO Out of Business InNOvation | The Brainzooming Group | Strategy Consulting and Strategic Planning - June 16, 2012

    […] for extreme ideas, force your competitors’ actions, and get ready to make […]

  3. Disruptive Innovation, Change Management and Taking the NO Out of InNOvation | The Brainzooming Group | Strategy Consulting and Strategic Planning - June 19, 2012

    […] Push for extreme ideas and force your competitors’ actions […]

  4. B2B Relationship Marketing - 5 Ways Facebook Helps B2B Relationships | The Brainzooming Group | Strategy Consulting and Strategic Planning - July 12, 2012

    […] shot over the bow to my friend’s competitors that they had better spend some time figuring out how to step up their own client […]

Leave a Reply