Pineapples aren’t necessarily associated with Miami. But pineapples are symbols of hospitality, and that was in full evidence at the marcus evans Market Research & Consumer Insights conference yesterday in South Florida.
As conference chairperson Dr. Daniel Thorpe from Wachovia pointed out, there was a lot of incredible research talent in attendance! Beyond Dan’s look at ROI (which will be featured in the May 2008 Harvard Business Review), there were strong presentations from:
- Jennifer Nelson (J&J Consumer Healthcare Products) – Developing new insight capabilities
- Kimarie Matthews (Wells-Fargo) – Using Customer Loyalty to drive change
- Nancy Robinson & Kate Muhl (iconoculture) – Insights on Moms among young boomers, Gen X, and Millennials
- Dave Mazur & Dan Teeter (Nissan North America) – Transforming the market research function
I covered strategic thinking for market researchers and will be covering some specifics from the conference here soon.