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This photo is from the 2008 MTV Europe Music Awards on Palladia. Katy Perry hosted the show and wore a variety of interesting outfits, including this one.

It looks like designer Jean Charles de Castelbajac crossed:

Totally derivative, yet completely creative and fun!

It’s an approach worth trying next time you’re stuck for a quick creative idea:

  1. Draw a 3 by 3 grid on a sheet of paper.
  2. Label the three columns “Cartoon Character,” “Sports Team,” and “Celebrity” or if you want, label them completely differently.
  3. Whatever labels you pick, fill in the 3 squares below each label with examples of it.
  4. Then keeping pairing up three squares (one from each column) to see what the combos suggest in the way of borrowed creativity to address your challenge.

It will have you singing, “I borrowed an idea and I liked it!”

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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