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I’ve seen a variety of presenters at conferences lately – both good (a few) and bad (mostly). Based on what most bad presenters do, here are four pieces of (apparently) unconventional advice that can lead to dramatic improvements:

  1. Use fewer words on slides. Don’t show every word you plan to say; it’s not that effective of a crutch. Fewer words (or only images) help maintain audience attention & cover your flubs because the audience can’t compare what you’re saying to everything on the screen.
  2. Practice less – and listen more. Record your presentation and listen to it. Hear what isn’t working, and fix it before you present. Reading your presentation over and over without listening to it causes you to miss obvious gaffes that listeners will readily hear.
  3. Cut back on multimedia & animation. Using various sounds, moving images, and videos won’t fix a poor presenter. It just puts more pressure on you to hit cues – the last thing you should have to be thinking about while presenting.
  4. Have fun – but if you’re scared or not funny, don’t throw one joke in to lighten things up. One funny comment reminds the audience how unamusing the rest of it is. A better strategy: smile throughout and quit trying to be funny if you aren’t in real life. Audiences are more forgiving of an underdog who looks genuine and friendly than somebody who is trying to be slick but isn’t.

All of these should save prep time that you can use to ensure you know the content and can talk about it conversationally, even without PowerPoint. If you can do that, you’ll deliver a lot better presentation!

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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