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Event-SetupWho are the event people on your team?

Even if you aren’t planning and developing events, you should have “event people” involved on your project management team.

What do I mean by event people?

These are individuals who, either professionally or personally, are the successful meeting, party, conference planners, and/or experience planners in life. When you think back to any great event experience in your life and career, event people were behind designing it and bringing it to fruition (including the fireworks show you may be attending later this week).

7 Reasons to Include Event People on Your Project Management Team

Here are seven reasons why event people can make a big difference on your project management team. Event people:

  • Can easily move between broad strategic perspectives and the detail to make the strategy a reality.
  • Operate with the understanding that at some specific point in time, an audience is going to be gathering and not being ready isn’t an option.
  • Easily move back and forth between divergent and convergent thinking.
  • Can and will adapt to multiple roles in the pursuit of making the event happen.
  • Are oriented toward trade-off decisions between what’s desired and what can be delivered for an event.
  • Typically have a high energy level and know how to replenish their energy level when it’s waning.
  • Are thinking ahead to what’s next after the current event well before the current event has even started.

Sounds wonderful, doesn’t it?

These are the types of things strong event people do relatively effortlessly. As I’ve characterized it in business, there are two kinds of people: event people and everybody else. I’ve had non-event people running events, programs, and projects, and when it happens, the results are typically disastrous.  Non-event people typically lack the sense of detail and timing that makes successful implementation come together.

Do you have event people on your project management team? Do you know event people you can readily reach out to in a pinch? If not, and you’ve been struggling with successful efforts, go out and find the event people you need to create project management team success. – Mike Brown

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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6 Responses to “Project Management Team Success – 7 Reasons to Include Event People”

  1. b2blog says:

    Its implied in your post, but not explicit: The technical knowledge of the event people knowing what has been done before and what could be done can be a powerful creative force in making the event better. My brain goes back to Jakob Nielsen’s stories about how having technical knowledge/input of ink processes allowed Wired Magazine to be very creative in printing.

    • Mike Brown says:

      Great point, Dave, and I didn’t realize that about Wired. Additionally, someone else pointed out on Twitter yesterday that some people claim to be event people, but aren’t (and vice versa). It’s important to identify the aptitudes (i.e., the seven captured above) that make someone a strong event planner, whether they claim to be or not.

      • b2blog says:

        Oops, I meant Jeffery Veen, got that from his book “The Art and Science of Web Design”. I’ve been quoting my main take away from that about the creative process in teaching web design/management to teens recently. That take-away is a triangle of focal points that a project of creation needs: Tech, design, and content.

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