2

How many people in your company read trade pubs and websites from your industry? Probably a lot of them.

How many of them are deliberately perusing content from industries outside yours or in functional areas outside their fields of expertise? Probably not all that many.

So what should you do about it? Be a contrarian – go where everybody else isn’t, checking out trade pubs and web content from outside your industry such as:

  • Industries known for innovation or performance in areas where your industry lags.
  • Industries with similar, but more advanced life cycles than yours.
  • From functional areas that your business may ignore, but probably shouldn’t.

Pursue this approach and keep answering the question, “How can we apply this out of industry content to our business situation?”

If you enjoyed this post, make sure you subscribe to my RSS feed!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Trackbacks/Pingbacks

  1. “Taking the NO Out of Business InNOvation” 10 NO’s Blocking Business Innovation | Strategy Consulting and Strategic Planning - October 18, 2010

    […] Try to borrow and adapt proven ideas from other industries or markets. […]

  2. Innovation Blocks-Taking the NO Out of Business InNOvation | The Brainzooming Group | Strategy Consulting and Strategic Planning - June 16, 2012

    […] Try to borrow and adapt proven ideas from other industries or markets. […]