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“If you invent your own instrument, you’re automatically one of the top three musicians in the world on that instrument.” – Matt Goldman, Co-Founder of the Blue Man Group (August 2008 “Inc.”)

That quote is how we started the week working through creating a personal category to set yourself apart. And if you’ve been playing along at home all week, you should have a wide variety of potential possibilities as input into your category.

So what are some steps to dramatically narrow the list of ideas? Here’s a flashback to some previous posts you can use to narrow your possibilities:

Try to narrow to 10-15% of your original ideas, and then begin looking for elements that you can put together to create a new category with which to describe your talents. Ideally the category should be distinctive and defined in a way that you become the only answer to, “Who are the best people who can do this?”

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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