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Okay, that’s the second misleading headline this week, but I wanted to get the attention of all my market research friends in case you all didn’t see this Dilbert comic strip from this past Sunday!

Dilbert.com

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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2 Responses to “Restaurant Customer Satisfaction Survey Destroys Man’s Love Life”

  1. Anonymous says:

     Dilbert nailed it with this one. Now that surveys are everywhere, the checkout counter, random visits to web sites, available via easy to use software, inexpensive or expensive etc — finding value that has meaning and a payback has become more of a challenge.

    Not to mention value for the customer offering the information.

    • Exactly!
      I think businesses need to keep a couple of things in mind when putting these surveys together:
      *We consumers are not, in fact, just dying to fill out their surveys; we usually do it as a courtesy.
      *Since we’re doing them a favor by filling out the survey, they ought to do us a favor by being respectful of our time. Any more than a handful of questions and you’re asking too much of me volunteering my time for you.

      A little give and take to help out someone out is great – just remember that most consumers don’t have the same vested interest in the business or the results. A little self-restraint and careful selection of the most critical information can go a long way when creating a survey.