Feel like it’s tough to generate consistent social media content to share through your outlets?

Or maybe at times it seems as if you have a whole bunch of social media content lined up? In either situation, here’s my best strategic advice: Space out sharing the content you have!

  • Content-SpreadIf you get a really good run at writing blog posts, don’t publish the two or three blog posts you’ve written at one time or even in one day. Hold the additional one(s) for a time when you need something fresh.
  • If you have a bunch of pictures from an event, don’t upload them all at once. Share a few at a time over a week.
  • Have an extra long blog post in the hopper? Divide it into two or three shorter blog posts and create a series that fills up a whole week. You can use the same strategy with long videos as well by editing them into multiple, shorter segments.

Taking this social media strategy advice means you can extend your content, give your readers something more manageable to digest, and save yourself some content creation time to focus on other social media listening and participation opportunities, or heck, even to live your life! – Mike Brown


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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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10 Responses to “Social Media Content – Space It Out Over Time”

  1. Solid advice, Mike. Happy Thanksgiving!

  2. Simon Jones says:

    I space mine out a little too much, I’m afraid. Need to work on that!

    • Mike Brown says:

      Simon –

      Thanks for fessing up!

      The key is space “out,” not space “off.” There’s a difference.


  3. I post to my personal blog twice a week, Mondays and Thursdays. Doesn’t matter if I have a burst of inspiration over the weekend–my creative juices might run dry later in the week, so I’ll save the second post for Thursday rather than publish twice early in the week. (If I’m really lucky, I’ll have ideas to work on for next week!)

    I’d like to say that this has brought me hundreds of comments, followers, etc. Sadly, it’s no so (yet) as I’m just getting started. But I think it helps to be somewhat predictable, and I know that it helps me when blogs I follow behave in a similar manner.

    It also gives me a little time to share the link to my most recent post on Twitter, LinkedIn, etc. And one day, when I reach that tipping point, I’ll need the extra time to field comments and new followers!

    • Mike Brown says:

      It all takes time Karen. Regularity and consistency aren’t necessarily evident when you get started, but over time, it will mean your blog is still active while others have fallen by the wayside!


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