When we do strategic creative sessions, similes are tremendously powerful tools to allow session participants to make strategic connections between familiar and potentially less familiar concepts. These strategic connections quickly open up new thinking and lead to significant innovations. Here are similes addressing aspects of social media. Some of these similes have surfaced already as Brainzooming blog posts. Others will likely find their way into future blog posts to potentially unlock new strategic thinking possibilities. Some may send younger readers to Wikipedia since the intent is to make connections more tenured business executives will remember!

What other similes would you add to the list? What’s social media like for you? Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how we can help your organization make a successful first step into social media.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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10 Responses to “Social Media Is Like: Finding Strategic Connections”

  1. Karen says:

    Facebook ….online reality TV

    • Anonymous says:

      That’s a really helpful connection, Karen thinking about Facebook from the
      user’s perspective.

  2. Anonymous says:

    @JacqueeTsuma:disqus added the following comment on Twitter – Social media is like: Putty, has a short memory, malleable& needs definition2make sense


    Thanks Jacquee!

  3. Todd says:

    Social Media is like bumper cars. Whichever direction you think you are headed, you’ll end up somewhere else, but the journey will be fun.

  4. Anonymous says:

    That’s a great one Todd – so true!

  5. Anonymous says:

    Twitter is like walking into a cocktail party and just beginning to talk to no one in particular. It can be tough to tell if anyone hears you or even knows you’re there.


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