It’s always interesting to learn about what you do through someone else’s eyes. When there’s an opportunity for candid feedback, use it to refine your business strategy and look more innovatively at your performance.

The Brainzooming™ Group had a wonderful opportunity to get reactions to our strategic planning process last week from Nate Riggs. Nate started Social Business Strategies to help mid-sized & large organizations develop social media strategies and build internalized Human Business Teams.

Last Tuesday, The Brainzooming Group facilitated a large (35 person) social media strategic planning session for a four-year university. Nate Riggs was invaluable for his experience in working with other higher educational institutions on social media approaches.

We modified several Brainzooming strategy-building exercises to facilitate the large group and came away with great learnings. Nate’s first-time reactions to how we efficiently and effectively manage strategic conversations were also helpful in continuing to refine our process. You can get a quick sense of Nate’s views in this video and in his follow-up blog post on the strategic planning session.

Take a look, and let us know any questions you have on the approach, either for large groups or for developing social media strategy. – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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7 Responses to “Social Media Strategic Planning with a LARGE Group”

  1. Jan Harness says:

    It’s funny how often the Brainzooming post and the Creative Instigation post click. I mention the importance of feedback in a branding post today re: K-State. It is good to get that kind of immediate response and then evaluate what to do with it.

  2. Nate Riggs says:

    Thanks for the mention, Mike.

    What you and Keith and Barret have built as a process works like charm because the data it captures happens in conversation between the stake holders. It’s genuine and peer supported information and the result is consensus and ultimately, client ownership of the strategy. Killer approach… 🙂

    • Mike Brown says:

      Nate – It was great to have you aboard for the session. And thank you so much for the video recap!

  3. Suzanne Klaus says:

    Having had the opportunity to be part of that large SM planning session, I want to say that I was impressed by the way the entire day flowed. They facilitated much work in a very short time. Those of us who were there are very excited to work on this project. Also, I took some great suggestions away from it. They all need to be commended on their professionalism and knowledge.

    • Mike Brown says:

      Suzanne – Thanks for being such an integral part of the session. We’re documenting all the output and excited about the work that the group did!



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