It’s always helpful when someone calls you on a good intention to make sure you actually follow through on it. When I spoke last month to the Transportation Marketing & Sales Association on social media strategy, the format allowed the audience to select from among 12 topics in the social media framework to customize the presentation to the social media strategy issues most relevant for them. To provide additional background on the social media strategic topics we didn’t talk about, I promised to create a compilation of links that formed the backbone of the presentation’s content. The full compilation has been on my to-do list ever since, and a very kind email from one of the TMSA attendees late last week prompted me to get it done!

My rationalization for the delay? The list now includes several posts written in the last two weeks (after the TMSA conference), including the post on who should create content that’s generated so many rich comments here and nearly 6,000 page views in its first week on the Social Media Today blog as well.



1. Integration

 2. ROI

3. Guidelines


4. Listening

5. Building Relationships

6. Getting Noticed


7. Platforms

8. Time and Talent

9. Minimizing Risk


10. Content Marketing

11. Customer Engagement

12. Innovation


The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how we’ve developed  integrated social media strategy for other brands and can do the same for yours.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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10 Responses to “Social Media Strategy – An Updated Brainzooming Framework”

  1. Cheri Allbritton says:

    I love when you do this!

    • Anonymous says:

      Thanks Cheri! I’m glad they’re valuable. Since I’ve had people say the website has gotten too big to find some things, these types of articles can provide a new way to categorize and organize what’s here.

  2. Great list of social media trends


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