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Tear-Down-The-WallWhen it comes to social media strategy, we’ve been busy creating lots of content over the past two years since we first published a compilation of our social media strategy framework. In conjunction with a half-day workshop I’m leading today at the 14th annual Marketing World sponsored by Frost and Sullivan (#FrostMAR).

As a resource for both the workshop participants and all the Brainzooming readers, this updated social media strategy framework contains seventy-one links to both Brainzooming content and other key resources to help maximize your brand’s social networking impact, with a particular emphasis on its application to B2B brands.

If you’d like to talk more about how we can help you apply solid business strategy to your social media efforts, we’d be happy to help in applying our Brainzooming methodology to build a solid strategy and maximize the social networking impact of your investment.  – Mike Brown

OVERVIEW

STRATEGY

1. Integration

 2. ROI

3. Guidelines

SOCIAL NETWORKING

4. Listening

5. Building Relationships

6. Getting Noticed

INFRASTRUCTURE

7. Platforms

8. Time and Talent

9. Minimizing Risk

SOCIAL BUSINESS

10. Content Marketing

11. Customer Engagement

12. Innovation

B2B Social Media Case Studies

 Regulated Industries

Other Group Topics

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If you’re struggling with determining ROI and evaluating its impacts, download “6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!”

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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2 Responses to “Social Media Strategy – Updated Framework to Maximize Social Networking Impact”

  1. What an amazing set of free resources for social media marketing — thanks for putting this together, Mike!

  2. Interesting collection of links. This will keep me occupied for a while.