Sponsorship Marketing on a Shoestring
Presentation Description: Sponsorship marketing (funding an event or entity in exchange for positive exposure) can have tremendous value as a marketing approach in business. Efficiently maximizing a sponsorship’s returns, however, depends on approaching it strategically, creating sponsorship messages relevant to all audiences, and aggressively tapping into all available activation tools.
This session, based on lessons from award winning sponsorship programs, will help attendees:
- Better link business and sponsorship strategies
- Identify their own comprehensive set of innovative activation tools to make the most out of a sponsorship
- Develop metrics to track sponsorship ROI