1

I’m a huge fan of NOT starting from scratch. If there’s a remnant of a leftover idea, approach, or possibility sitting around, I always want to begin innovating there and get that much of a head start toward a final goal by incorporating what I’ve done before.

Earlier this year, long-time friend Vince Koehler stopped by while in town. Vince shared his approach on collateral updates: he requires his staff to throw out all the copy on a brochure that’s being redone and start over with a creative fresh start.

The reason? Doing so forces strategic thinking and a fresh creative view of the program that’s being marketed. There’s the potential for tremendous innovation value since this is another way of forcing a different look at a familiar topic.

If you’ve got a project that looks and feels like a re-do but needs some new creativity, why not give this strategy a try? Toss out everything that’s gone before, and it will feel just like starting over. – Mike Brown

If you enjoyed this post, make sure you subscribe to my RSS feed!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Trackbacks/Pingbacks

  1. Create a Creativity Boost by Working from Memory | Strategy Consulting and Strategic Planning - December 7, 2010

    […] a guy who loves the efficiency of working from pre-existing content would recommend working from memory? Don’t […]