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Speaking to a graduate level class on innovation several years ago, we covered the concept of borrowing ideas from other sources, looking for opportunities to change & incorporate them into your business.

One student, a communications professional at a major local company, said his department held “Plagiarism Fridays.” They were trying to upgrade their marketing effort, and Plagiarism Friday was a bit of a show-and-tell to get employees looking at strong creative from other industries, thinking about how their company could learn from it.

Here’s a way to take this approach and adapt it for your own business:

  • Schedule time and ask employees to look for examples of great ideas to share. The only rule – they have to be from outside your industry or competitive set.
  • Have participants present the selected ideas – perhaps 2 or 3 pieces per session.
  • Get each person to do a quick personal assessment. For each idea, identify what’s strong, what’s weak, what’s intriguing or unusual, and a recommendation for how your business could incorporate some learnings from it. Share the assessments as a group.
  • Select one of the sample ideas and using the input from the assessments, have the group apply it to one of your business challenges to see what possibilities arise.
  • Select at least one new possibility and do something to advance it.

Plagiarism Friday sounds like a great idea to me, so…go ahead, steal it and take it to work tomorrow (just be sure to change it and make it better)!

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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