This video popped on Facebook this week, and I had to share it because it points to a strategic lesson I hold very firmly:
Despite all the cultural and technological cues suggesting everything has changed from the past, and we’re so much smarter and connected, and so much more knowedgeable about every strategic lesson to allow us to solve business situations more cleverly than anyone before us every imagined…it’s still pretty much the same game with new toys.
I don’t know how factual exactly ALL of the claims are in this video, but it’s a fun example illustrating that seeking to increase brand interaction isn’t a new problem, and more than 500 year-old solutions exist which we can all learn from – if we’re smart and not blinded by all the shiny, new objects flying by us daily! – Mike Brown
If you have trouble playing the video, you can see it here: http://www.youtube.com/watch?v=-oo7_eFftuM&feature=player_embedded
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