5

I’m a big believer that bold distinctions made between strategic and tactical people are nonsense. The contrasts are mutually perpetuated by “strategic thinking” people who want to seem “important” and by “tactical, action-oriented” people who don’t want to expend the mental energy (or give up the apparent decision making freedom) to do strategic thinking and connect their activities to an overarching business purpose.

For me, there’s a very fuzzy space between strategic thinking and tactical implementation. Strategy is the connecting principle that ties tactics together. Tactics are absolutely necessary to successfully carry out a strategy.

As a result, neither strategies nor tactics can be successful without the other, and business people can’t maximize their contributions & success by paying attention to only one of them.

Here’s Your Challenge– Do you view yourself (and the business world) as either strategic OR tactical? If so, abandon that view and focus on increasing your overall business contributions. Here are a few straight forward tactics you can use to increase your contribution to successful business strategy in very subtle ways:

  • Show up at a meeting with a proposed agenda, suggested topics, and/or relevant information. Often even the person calling a meeting isn’t properly prepared. There have been countless occasions where by showing up with a little pre-thought and something written out, a person not leading a meeting has inserted themselves to set the meeting’s (and the ultimate project’s) direction.
  • Offer to take and report out the notes. Somebody said that “history is written by the winners.” What better way to help solidify a winning business position than by offering upfront to write the meeting’s “history.” This provides the opportunity to shape the messaging and direction coming from the meeting, setting the stage for future steps.
  • Get to the whiteboard first. If you can’t write the history, at least do the reporting. Picking the right time to go to the whiteboard or the easel pad provides the opportunity to visually depict what the meeting looks like. Within the bounds of being an above-board, unbiased reporter, you can choose what goes up for display, how it’s worded, and begin inserting a specific point of view.
  • Volunteer to lead an analytical effort. This can be more challenging and more work, but taking the lead on identifying and delivering insights is an outstanding way to shape its progress and direction.
  • Volunteer to develop a draft hypotheses / business model. Potentially more involved, framing a starting hypothesis or model allows you to influence overall thinking on the effort.

Doing a great job on any of these options will start to make your co-workers view your business contributions in a new and different (and probably a more strategic) light. Just make sure that if you pick “getting to the whiteboard first,” you take a moment to select a dry-erase marker!

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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