7

“Strategy” can definitely be seen as a bad word in certain settings, right along with “creativity” and “innovation.”

When it comes right down to it, some business leaders view all of these as getting in the way and mucking up business by adding time, cost, and complexity when these leaders just want to go do things.

How we define strategic thinking

Strategic-Thinking-PronouncTo attempt to open the door to strategic thinking in these situations, we define “strategic thinking” as, “Addressing what matters with insight and innovation.”

It’s not easy for people to dispute focusing on “what matters,” particularly when trying to push for something tactical and insignificant as VITALLY important. This definition helps cause someone trying to position a pet project or pet peeve as a big business issue to put up or shut up and relate it to the organization’s overall objectives.

“Insight” is easier to make stick than “innovation” in the definition; leaders aren’t looking to be “dumb” about what they are trying to get done even if they are quite content with approaching it in a “status quo” way.

How do you define strategic thinking?

This may not be everyone’s point of view, but the clear implication for us the past few years is this:  the simpler and more straightforward the definitions, process, and deliverables of strategy thinking and strategic planning are, the more likely something successful will happen. – Mike Brown

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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7 Responses to “Strategic Thinking – How do you define it?”

  1. jml_bryant says:

    I define strategy as simply making choices. When framed this way, I feel that it sounds less daunting to many folks.

    • Mike Brown says:

      I think there’s a little more to it, Justin. You can make a bunch of choices about things that are relatively insignificant. Strategy can be about making choices, but there has to be some type of impact associated with the choices.

  2. patrick says:

    Strategy is a code word for “planning”. Planning doesn’t sound as important because anyone can “plan” a birthday party, or a vacation or a dinner. Strategy is more connected to military terminology is used with related terms like threats, contingency, reserves, flanking, blunt, blitz, launch, etc that’s been adopted in marketing. It’s probably a little more holistic than a self contained linear plan. It’s way cooler to strategize around launching your product, blunting the competitors and blitzing the media channels than “planning” a product launch.

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