We’ve discussed the value of having three different strategic thinking perspectives in any strategy work. These three strategic thinking perspectives include people with front-line experience, others with functional expertise, and innovative thinkers that look at opportunities and challenges in new and different ways.


Across these three groups, there are also three types of voices to include, especially when looking at an organization’s vision and related future strategy conversations. These three voices are:

  • Familiar Voices
  • Challenger Voices
  • Emerging voices

These three voices all differ in their backgrounds and what they bring to strategic thinking and strategy conversations.

Familiar voices are individuals recognized for their long-term engagement, their deep and broad networks, and a strong understanding of relevant and significant opportunities and issues.

Challenger voices are those individuals noted for questioning the status quo in constructive ways. They are oriented toward finding answers to lingering issues and are sensitized toward not simply ratifying the popular view and calling it good.

Emerging voices come from organizations and individuals with new visibility in an organization or among its audiences. They have been outside the mainstream conversations and represent a valuable perspective the majority might routinely overlook.

Next time you’re convening a group to meaningfully address the future of your organization, take a good look. Do you have individuals representing all three of these voices?

If not, stop, and expand the strategic voices on your team right away. – Mike Brown


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If you’re facing a challenging organizational situation and are struggling to maintain forward progress because of it, The Brainzooming Group can provide a strategic sounding-board for you. We will apply our strategic thinking and implementation tools on a one-on-one basis to help you create greater organizational success. Email us at [email protected] or call 816-509-5320 to learn how we can help you figure out how to work around your organizational challenges.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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