The new year is a time for reflecting on what’s really important. If I may get creative and turn that concept on its side a little, since articulating a new definition for “strategic thinking” (addressing things that matter with insight & innovation), I’ve been trying to get down on paper a list of strategic thinking questions whose answers would help shed light on, “What matters?”
What are great questions to best identify what’s strategic, i.e., what really matters in a particular business situation? This is a starting list of strategic thinking questions:
- What does our brand stand for?
- What do we most want to accomplish in the organization?
- How would we describe our best, most valuable customers?
- Who don’t we do business with?
- Who do we win the most business from and why?
- Who do we lose the most business to and why?
- What are the biggest cost drivers in the organization?
- What things would be most devastating (or most embarrassing) if our customers knew about them?
- What’s the biggest unknown in our market?
- What are the best opportunities available to us?