bdtp-gtrpWhether it is a innovation, creativity, or strategic thinking workshop I’m delivering, I’ll likely mention the acronym BDTP or “better done than perfect.” BDTP is discussed on the blog multiple times as a call for getting things done and out the door instead of delaying until they are perfect.

Recently, after a quick succession of strategic thinking workshops, I’ve been thinking more about perfection. One workshop involved many people active in the healthcare industry where you don’t want to settle for less than perfect, if perfection is defined as whether someone lives or dies.

Contemplating how this changes the messaging on BDTP prompted a realization: there are multiple types of perfection, and the real issue may be striving for a type of perfection that doesn’t really matter (or as we’d say, that isn’t strategic).

What Kind of Perfection Are You Looking For?

For a process, you might achieve perfection relative to its:

  • Purpose
  • Plan
  • Inputs
  • Participants
  • Steps
  • Development
  • Format
  • Outcome
  • Usage

This list isn’t perfect, certainly – it’s just a starter.

Strategic Thinking about the Right Kind of Perfection

So for a healthcare example, what matters might be perfection in the outcome (i.e. someone lives). As much as the other types of perfection might be nice, it may not be a big deal to compromise on them if you deliver the perfect outcome.

So while you may need “some” perfection in what you do, what’s more important than BDTP may be GTRP: Get The Right Perfect.

What do you think about that? Does GTRP make more sense? Looks like I have some strategic thinking workshop slides to change. – Mike Brown


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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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2 Responses to “Strategic Thinking – What Kind of Perfection Are You Looking For?”

  1. Mike Brown says:

    This is from reader (and former guest blogger) John Bennett:

    Mike – With the thinking from engineering, I see this a little differently. I always reminded students, “the only thing certain was uncertainty.” The meaning was or became obvious to them: Uncertainty is a reality; what needs to be done is to determine how much can be accepted (and still have useful outcomes), what were the important contributors, and how to reduce uncertainty to a usable level.



  1. Strategic Thinking - What Kind of Perfection Ar... - August 24, 2013

    […] Whether it is a innovation, creativity, or strategic thinking workshop I’m delivering, I’ll likely mention the acronym BDTP or “better done than perfect.” BDTP is discussed on the blog multiple tim…  […]