On Wednesday, Barrett Sydnor shared the “Cracking the Ad Code” model he’ll be using this year to evaluate Super Bowl advertising. As one reader emailed last night, the model has a lot of elements to think about with a Super Bowl ad when you’re attending a Super Bowl party.
So for those looking for a little simpler Brainzooming approach to following along with Super Bowl ads, we created a party version of the #BZBowl game. You can download and print out these #BZBowl party game sheets (there are 20 different sheets in the PDF), and the first time one of the Super Bowl ad clichés on your sheet is used, you receive the associated score in that quarter (or during half time).
Pass the sheets out at your party and give out prizes to the party guests who have the sharpest eyes for clichés and score the most points overall and during each time period.
Sorry though, you’ll have to supply the prizes.
And while you’re at it, join us live on Twitter, with the Super Bowl XLV broadcast beginning at 5 p.m. CST this Sunday, February 6, 2011. Share your opinions on Super Bowl ads by including #BZBowl in your tweets before, during, and after the game! – Mike Brown