HBO ran a program on preparations by four-time NASCAR Nextel Cup Champion Jimmie Johnson and his team for racing in the 2010 Daytona 500 at Daytona International Speedway.

At the first 2010 team meeting, Johnson’s crew chief Chad Knaus called the team’s attention to the bare walls in the meeting room. He highlighted the absence of all the awards and pictures celebrating the team’s fourth NASCAR championship in 2009. Knaus let the team know it is on the hook to perform at a level in 2010 to allow them to fill the walls once again with racing successes.

Maybe a move like that is easier when you’ve won 4 NASCAR championships in a row! But it’s a great reminder for any of us:

  • Don’t rest on your laurels. Instead, get motivated for the successes that lie ahead of you.

So when you look around your office, what do you see? Are you stuck in past wins, or do you have motivators for the greatness that’s yet to come?Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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2 Responses to “Thanks for the Memories Jimmie Johnson”

  1. Marc says:

    Awesome post, Mike! I am interested in what visual “motivators” others use to adorn the walls to drive creative thinking…mine have been very concrete items (visuals of “wanted” items, or simply the names/logos of target clients), but nothing that would necessarily drive creativity…more new biz motivators than creative catalyst.

    • Mike Brown says:

      Thanks for commenting Marc!

      For me personally, I tend to draw or write things out, so it’s important to have markers and places to mark on around me. I’ve gone from having a big white board for drawing out ideas, to an office without the room for one. I finally compensated by buying a larger drawing tablet for when I need to sketch or write something with fewer boundaries. Having toys or objects to manipulate while I’m thinking is also important to helping me be more creative.