Past articles have extolled the benefits of using a PMIR (Plus – Minus – Interesting – Recommendation) evaluation, a variation on the PMI technique from Edward de Bono.

Here’s another variation to consider when using a PMIR – change the “I” to something other than “interesting.” Here are 10 possibilities for tweaking your evaluation approach. Ask, “What was most _______________?”

  • Impactful
  • Intriguing
  • Inspiring
  • Incomplete
  • Ill conceived
  • Inspired
  • Illogical
  • Impressive
  • Implementable
  • Informative

Changing the “I” around will freshen up your evaluation and provide some new “Insights” – yet another I you can use!

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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One Response to “The I’s Have It”

  1. Anonymous says:


    what a clever take on the PMI. Changing the I focus really opens things up…well done.