There were two great keynotes at “The Market Research Event” on Thursday, the final day of the conference at Disneyland.

Marcus Buckingham

Perennial best-selling author Marcus Buckingham spoke about building your strengths and his new book, “The Truth About You.” He related a funny story about his son, who has shown himself to be a substandard artist in kindergarten. Despite Buckingham’s work on developing your strengths in lieu of the futility of addressing your weaknesses, he noted that he and his wife were quick to consider remedial art training, missing their son’s demonstrated aptitude in math.

Dan Ariely

The other great keynote was from Dan Ariely, author of “Predictably Irrational.” He shared background from his book on how our eyes and brain both work to skew our view of reality and cloud the ability to process information rationally. It looked like the temporary bookstore in the trade show area was doing a brisk business in his book at the morning break. It’s definitely worth checking out if you’re in the business of asking people questions and trying to predict what they may do.

Question for readers – This is the first week in quite some time where EVERY article was written within hours of its morning posting. Like it? Don’t like it? Didn’t notice the difference? Leave a comment to let me know what you think.
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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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2 Responses to ““The Market Research Event” – Final Day Keynotes – Marcus Buckingham and Dan Ariely”

  1. Anonymous says:

    there was a great deal of excitement and passion in your blogs this week. On the other hand, they were more reporter like and less commentator like. I think I prefer your more reasoned blogs.


  2. Anonymous says:

    I liked the same day posts. They seemed really immediate, and for that reason, more relevant. Felt newsy, and I’m a news person, so that appealed to me.