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I caught up with Misty Stocksdale last fall at a Kansas City tweetup hosted by Shelly Kramer and Laura Lake at Manifesto – a very cool, very dark setting. We exchanged business cards, but her attention-commanding title at Total Home was only visible the next morning: Multi-Skilled Genius.  

After checking the company’s website and seeing that everyone had equally cool titles, I tweeted Misty, asking her to share the rationale and impact behind them. In the first guest Brainzooming post of 2010, here’s Misty’s take on creative job titles:

The Kansas City home remodeling industry is home to thousands of contractors, business owners, project managers and installers. Attend an industry function and you’ll collect an array of business cards: different sizes, shapes and colors; identical titles, labels and monikers.

Peer-to-peer networking and executive-to-prospect interactions should be memorable and distinguishing. Anything less makes the connection insignificant and possibly forgettable. A name, for the most part, cannot be altered. But a job title, on the other hand, leaves room for creative flexibility and long-term impact.

My small business decided to do away with the traditional title syndrome two years back.  We no longer hire Painters, Accountants and Marketing Managers. Instead, we recruit Artists, Number Crunchers and Multi-Skilled Geniuses. We showcase these distinct titles on our email signatures, business cards and website contact pages.

A creative job title sparks ice-breaking curiosity. It removes standard barriers and it allows an individual to be instantaneously expressive of who they are and what type of work they do. The creative combination of a few words can make for an interesting calling card that will inevitably set the Head Chef of a home remodeling company apart from every other Owner/Manager in the room.

Our titles evoke friendly responses from clients and professionals, alike. The obvious creativity and flair behind such a title is inspiring to a person who will potentially be working with us.  The titles offer a window to our attitude and make us just a little more memorable in comparison to our peers.  In an industry that values the skillfulness of reformation, the innovativeness of renovation and the resourcefulness of imagination, the last thing we would want to do is get lost in the crowd. – Misty Stocksdale

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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7 Responses to “The Memorability of Creative Job Titles – Guest Post by Misty Stocksdale”

  1. K.Johnson says:

    I love this post! What a great way to start 2010! A fresh new outlook, an obviously outstanding person representing a forward thinking business. Love it!! “Good Job” to Brainzooming for highlighting the up and coming voice of the future.

  2. Awesome article, GOOOOOOOOOOOO Mistyyyyyyyy

  3. Pat Strand says:

    Very well written!! To be memorable is very important, especially in the times we have now! So many people are meeting with more and more customers and potential clients, and who wants to get lost in the stack of cards in a drawer some where! Great job!

  4. Alex says:

    To think, I knew her just before Manifesto. Great job!

  5. Laura Lake says:

    Misty commands attention with or without her extraordinary title – She is spunky and full of life. I love that you met her at the Tweetup and had her write this guest post.

    Anything we can do to get consumers to take a second look makes us memorable and give us extra time to make an impression – creativity in titles definitely create that opportunity. Love it!

  6. Megan says:

    I’ve known for years now what a difference Misty makes in people’s lives. She’s an extraordinary, talented, smart, energetic and loveable person. This alone shows how much of an impact one person can have on so many other people’s lives. She is indeed a multi-skilled genius and even more so the best big sister anyone could have. It’s awesome to see her fun”ness” and creativity spreading throughout the mobile marketing world. She rocks. Now time for me to think of a better title for myself…I’ll have to ask her for some help on that one!

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