Ask most business executives about strategy, and they don’t spit out well-articulated strategy statements.

Instead, executives talk about customers or growth or cost cutting or new markets or a whole variety of other areas that can contribute to business success.

That realization was a breakthrough in how we would create a strategy development exercise back when I ran strategic planning for a Fortune 500 corporation.

The consultants we worked with to help us develop our first big strategic marketing plan back in 1997, didn’t provide productive structure to help us. To them, a strategy development exercise involved PowerPoint slides with boxes and grids to complete. It was about fully-formed answers with no real support to help business and marketing managers do the strategic thinking to develop their strategies. The process was difficult, slow, and only worked because the consultant staffed the engagement with a bunch of MBAs that did the work for our people. They billed high-dollar hours like crazy, turning a single strategic planning initiative into a seven-figure annual engagement.

Over time and hundreds of strategy development workshops, we changed all that.

The Secret to Making a Strategy Development Exercise Faster and Easier

We streamlined strategy by giving our own people a strategic planning structure allowing them to showcase their experiences, knowledge, and perspectives. We sped up the process by assembling a multi-functional team that together had many more great ideas than a single marketing manager. We time-constrained strategic planning so that we spent less time on non-productive speeches and information sharing, instead focusing on productive strategic conversations.

And importantly, when we developed a new strategy development exercise, we actively used creative thinking techniques to help them very naturally think about typical strategy issues in very different ways.

This fundamental change in planning happened over a ten-year period. The Brainzooming strategic planning process was the result.

Brainzooming is all about streamlining strategic planning, making the process engaging, and the outcome actionable.

Sound like the formula your organization needs? If so, contact us, and let’s talk about the possibilities for develop faster, more successful business strategy at your organization! – Mike Brown


fun-ideas-strategic-planning11 Ideas to Make Planning Strategy More Fun!

Yes, strategic planning can be fun . . . if you know the right ways to liven it up while still developing solid strategies! If you’re intrigued by the possibilities, download our FREE eBook, “11 Fun Ideas for Strategic Planning.”

Download Your FREE eBook! 11 Fun Ideas for Strategic Planning

Enjoy this article? Subscribe to the free Brainzooming blog email updates.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Comments are closed.