What are the two biggest mistakes in social media marketing?

1. Believing everyone sees your content.

2. Believing no one sees your content.

In the first instance, thinking you can simply dabble in social media and get lots of people to see what you’re saying doesn’t work. For nearly any traditional brand (and @shitmydadsays isn’t a typical brand) wanting to talk about itself, audiences don’t spontaneously emerge. It takes time to create an effective fan/follower base. Simply picking a fast-approaching date and saying “implement Twitter (or Facebook) by such-and-such date to get our message out” is asking for disappointing results.

The second mistake rests on the assumption you can ease your way in, make some mistakes, and find your social media footing. Maaaaaaaaaaaybe. But there are too many counter examples of brands that screwed up and got burned because of not knowing, understanding, or working within the evolving conventions of social media. If you’ve got a brand worth anything, you need to be ready for prime time the instant you step on the social media stage.

How do you avoid this terrible two?

Focus first on developing a solid social media strategy and ignore the ridiculous peer pressure you may feel to create a social media presence ASAP. This is a game made for deliberate, smart followers – not fast, unprepared, first-movers – to win.  – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at [email protected] or call 816-509-5320 to learn how we’ve developed integrated social media strategy for other brands and can do the same for yours.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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6 Responses to “The Two Biggest Mistakes in Social Media”

  1. Hal Brown says:

    I wish I could add to this, but I can think of nothing. Your post has made me more mindful of being patient. And going about this business in a more deliberate manner.

  2. Yeah, you’ve got to be ready – I try to explain that to people who want to put up a website with a poor design, thinking that they’ve got time to get it together – the problem is… you never know when some big timer will accidently stumble upon your site. First impressions still are everything.

  3. Brandon Cox says:

    You are absolutely right. I think either assumption is a form of false pride – either thinking everyone must be focused on me, or that nobody is, in which case I’m still all wrapped up in myself.

  4. Mike Brown says:

    Thanks for the feedback. Hal mentions patience and being deliberate – both are qualities which can be hard to fight for these days, especially in regard to social media. Spend any time on Twitter, and it’s easy to get a real sense of peer pressure and one-upmanship that can be very distracting.

    Kiesha’s point about poor design and the possibility that someone prominent finds their way to it was an angle I wasn’t thinking about in the post. My perspective was more of a massive gap, not simply failing to live up to potential.

    And Brandon, I liked the idea that even feeling like nobody’s watching you still indicates too much focus on yourself. That may solve a variety of life issues that I’ve wondered about. Thanks for going above and well beyond social media in offering a life insight!

  5. Harold says:

    I’m sure this is the case. It also is why I think social media fails. You have to layer on another strategy to reach any meaningful engagement levels. Social Media has become social marketing which is very different than the way it was originally perceived.

    It is also perfectly OK for people to have different expectations about social media. All the strategies are only good for one thing; to make a name. If you can own a piece of the market in the minds of your readers you will have a share of whatever pie you are focused on.

    If you are just saying hi and swapping stories it doesn’t matter but if you wish to make a name it simply the cold hard game of marketing all over again and involves no small amount of w-o-r-k.


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