To people who still think Twitter is a waste or don’t see value in it, I describe it as an incredible social networking soup made from a phenomenal array of ingredients. These social networking ingredients, originating from all over the world, could have never been brought together before. But now, all of them are available in a single soup pot, cooked, and ready for anyone to dish out a bowl of this unique Twitter soup mixture.

But here’s a catch.

What you’ll taste in this social networking soup is completely dependent on how good the ladle is you use to scoop the soup!

Use a great ladle, and you’ll experience with Twitter an incredible combination of tastes you’ve never experienced before.

Use a crappy one – one with holes; one that’s too small (or too big); one that’s too cumbersome to handle properly – and it won’t just be the soup isn’t any good. It will be the foulest tasting soup you’ve ever had. If you’re in polite company, you may choke it down. If you aren’t, you won’t hesitate for an instant to spit out.

How to make sure your ladle is absolutely the right one?

Think back to all the how-to’s you’ve seen on cultivating the right audience on Twitter, engaging with others (to keep your “ingredients” fresh), using the right social media monitoring tools in the right ways for you and your organization. All of those things help make sure your ladle is the best one it can be.

If you have the right one, Twitter isn’t difficult to understand and benefit from in multiple dimensions. With the wrong one, however, Twitter (and much of social media), IS a waste!

How is your social networking ladle working? Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how we’ve developed  integrated social media strategy for other brands and can do the same for yours.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

8 Responses to “Twitter Is a Waste? Your Social Networking Ladle Must Suck”

  1. 40deuce says:

    Great analogy Mike!
    It’s true that if you don’t know what you’re looking for when entering Twitter (or any social media for that case) it can seem like a whole mess of crap that is meaningless to you (or your company). However, if you enter with the right tools and mind-frame, the things that you can pull out of that pot will be absolutely amazing.

    Sheldon, community manager for Sysomos

    • Mike Brown says:

      Thanks for chiming in Sheldon!

      One of my initial interactions with you is a great example of the benefit of great tools.

      Nearly 2 years ago, you tweeted a link to “The Mother of All Funk Chords” mashup video. That led to me doing a special Saturday Brainzoming post (http://brainzooming.com/?p=942) and moving you into my “conversations” tracking column in Tweetdeck.

      Since then, I’ve followed your travels and successful job search…all because the right tools allow me to highlight people who’ve contributed to the Brainzooming blog or Twitter activity in a meaningful way.

      Thanks for being a part of the Brainzooming family!



  1. Tools and Tips for Distributing Content Using Scheduled Updates | Columbus Social Media + Social Media Strategist | Nate Riggs & Social Business Strategies - January 21, 2011

    […] – this one has been around the longest and is still widely used. My partner Mike is an avid TweetDeck […]

  2. Social Media Is Like: Finding Strategic Connections | The Brainzooming Group | Strategy Consulting and Strategic Planning - May 24, 2011

    […] Tweetdeck (or Hootsuite) is like a soup ladle for Twitter – they help you scoop out the ingredients you really want. […]

  3. Social Media Strategy - An Updated Brainzooming Framework | The Brainzooming Group | Strategy Consulting and Strategic Planning - July 13, 2011

    […] Twitter Is a Waste? Your Social Networking Ladle Must Suck – Value comes from the right type of listening strategy. […]

  4. Social Networking Platforms and Creative Thinking – 6 Things I Look For | The Brainzooming Group | Strategy Consulting and Strategic Planning - August 3, 2011

    […] a theme running through here for me: It’s not who you know, it’s who you don’t know. I prize the opportunity to listen and see how people are talking about topics irrespective of who they are or where they’re from. It’s helpful for me creatively to see how […]

  5. Online Community Management - 10 Ways a DJ Would Manage a Community | The Brainzooming Group | Strategy Consulting and Strategic Planning - October 18, 2011

    […] all kinds of searches, tools, interacting with others, etc. to listen for and find new pockets of great material to share and promote. Watch the reactions to content and new trends developing. Alter your content […]

  6. Social Media Strategies to Drive Virtual Events - 25 Success Articles at #VES12 | The Brainzooming Group | Strategy Consulting and Strategic Planning - January 9, 2012

    […] Twitter Is a Waste? Your Social Networking Ladle Must Suck – Value comes from the right type of listening strategy. […]