How do the companies we do business with feel about us as customers?
And no, not the standard corporate b.s. about being customer-centric, customer focused, or dedicated to serving us. How do the executives and the people we interact with really talk about us when we aren’t around?
Hope it doesn’t sound like the “Charge More” ad from Direct TV. But the ad works because we probably all suspect this IS what it sounds like. The scary part is that those suspicions are likely formed by what discussions about customers sound like at our own companies. If that’s the case, figure out what you can do to change it and start doing something about it right away!