Creative ideas never happen for a variety of reasons.
“We have procedures and policies in place to tell us what to do.”
“The big decisions get made by somebody else.”
“Everything is fine the way it is.”
“You just have to keep your head down and do your job.”
“We need to get this done right now – no questions asked.”
“We’ve got all the resources we’re going to get.”
“Just do what works.”
“We only need one good idea.”
“That’s easier said than done.”
“I have no idea how we’re doing.”
How many of these ten reasons things don’t change have you heard the last week? How many of them have you said . . . or thought?
How many times have these eighty-plus words – these 10 reasons things don’t change –killed creative ideas when things really DID need to change? Maybe change dramatically?
Can you blow up whichever of these ten reasons things don’t change is stopping you from what you need to do?
Can you do the blowing up today? – Mike Brown