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Seems like everybody is a “solutions provider” these days. Whether you make a product, provide a service, or do just about anything, you better be telling clients you’re a  “business solutions provider.” In the past, it used to be all about “answers,” but when everybody started doing that, “solutions provider” became the new buzzphrase for every vendor to tout.

Having had a lot of vendors call on me in my corporate life talking about being a solutions provider, I became very skeptical about the buzzphrase and what business expertise might really be behind it.

What Does It Really Mean to Provide Solutions

In light of that, it was refreshing at an event I was helping produce recently to hear a business-to-business services customer offer his perspective on what being a business solutions provider really means for him. While his list was industry specific, his remarks prompted this short list of questions a vendor (or their business clients) should be able to answer “yes” to if solutions really are part of the equation:

This list clearly just skims the surface. For those of you buying business products and services from companies claiming to provide solutions, what do you think separates  companies really solving challenges from the posers who claim to but don’t?

– Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement.  To learn how we can bring out the best innovative thinking in your team email us at brainzooming@gmail.com or call us at 816-509-5320.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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