We’ve published a tremendous amount of free content since the Brainzooming blog launched in 2007. As we adapt and expand our own content marketing strategy, one goal is to add new value to evergreen content we’ve already created.
This strategy means adapting, repurposing, and repackaging content in ways that add value for current readers and help us reach new audiences. It can also mean changing where and how we share Brainzooming content.
As we often do, more than willing to share our strategy ideas with you as we develop and implement them.
Here are 17 ways we’re considering to add new value to evergreen content we’ve already developed:
We’re further narrowing this list of ways to add new value to evergreen content. What ideas could work best for you on this list to deliver greater value to your audiences from your content marketing strategy? – Mike Brown
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