Today was webinar day, as I covered the keys to creating social-first content to stop boring your audience in conjunction with PowerPost. Among the ideas we shared were:
- Getting past the management belief that your audience wants to hear about your brand
- Telling stories as if your online presence were the company campfire
- Developing stories with a three-part, social-first formula
- Speaking to specific individuals through your brand's stories
- Ensuring every piece of your online content delivers at least one of five vital benefits for your audience members
- Sharing stories for customers at all the places on potential customer journeys
- Involving customers in the stories your brand tells
- Finding the cool in your brand and bringing those aspects of your brand personality into social-first content
Listeners walked away with a wealth of actionable ideas to shape and improve how you develop and share stories that stop boring your audience. Download our Social-First Content ebook to get your hands on these same types of tools! - Mike Brown
Boost Your Brand's Social Media Strategy with Social-First Content!
Download the Brainzooming eBook on social-first content strategy. In Giving Your Brand a Boost through Social-First Content, we share actionable, audience-oriented frameworks and exercises to:
- Understand more comprehensively what interests your audience
- Find engaging topics your brand can credibly address via social-first content
- Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content
Start using Giving Your Brand a Boost through Social-First Content to boost your content marketing strategy success today!
