It’s important that a brand strategy lead to displaying your brand personality in a way that fosters affiliation among customers and creates interest with prospects.
That sounds like a mouthful. It also sounds expensive and complicated to do. It definitely can be, but it most certainly doesn’t require an expensive or complicated brand strategy.
Here is a prime example from the grocery store over the weekend.
Among the four pancake mixes, which one stands out?
The three with the flavor variations and the predictable photos of pancake stacks? Or the one with the predictable flavor and the pancake stack that uses bananas, blueberries, and chocolate to make a smiley face on the pancakes?
For me, Bisquick won. It stood out because its stack of pancakes displayed personality.
Think about it. All of the boxes feature a stack of pancakes. All of them required a food photo shoot. Yet only Bisquick made a brand personality statement with its photo. It’s not symmetrical. It’s not the best of the photos. But it’s the only one that brought fun and brand personality to the grocery store aisle.
Which raises the real question for you: How is your brand strategy exploiting every opportunity to add fun and brand personality to boost the attention your brand garners? Well? – Mike Brown
