Business-to-Business Social Media Strategy at TMSA

During yesterday's TMSA social media strategy presentation, we wound up talking about 4 of the 12 business-to-business social media strategy topics the audience could choose from to discuss. Interestingly, they picked one topic each in the four overall categories – strategy, social networking, infrastructure, and social business. As I'd promised them, here are links for the overview in the presentation plus  links with more detail on each of the 4 specific topics they selected:

Social Media Overview

• Shaq, Twitteronia, and Social Media Strategy in 140 Characters

• Forrester Social Technographics Profile Tool

Strategy - Measuring ROI

• Free download of “The 6 Social Media Metrics You Must Track”

Social Networking - Getting Noticed

• 10 Ways to Make Your Social Media Strategy Come Alive

• 16 Social Media Tactics for Building an Audience

Infrastructure - Time and Talent

• Collaborative Blogging – 7 Ways to Deliver Better Stories

• Social Media Productivity – 13 Tips to Maximize Your Time

• 15 Ideas to Make Your DIY Social Media More Successful

• 20 Strategies for Making Your Solo Social Media Effort More Successful

Social Business - Content Marketing

• Creating Intriguing Social Media Content – 3 Fundamental Steps

• Social Media Content Ideation: Think – Know – Do

• 25 Creative Blog Post Ideas You Could Write Today

• Social Media Content – Space It Out Over Time

The group had a number of questions throughout which should provide additional blog topics in the weeks to come. - Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to see how we can help you define a strategy firmly tied to business yet recognizing the impact of social networking on your market opportunities.