Change Your Character - Generating Leads As a Police Detective Would

Written by Mike Brown | Jun 18, 2008 10:00:00 AM

Police detectives are responsible for identifying and developing leads, often with little actual information to go on, and successfully solving cases. The challenge is not unlike the effort required to find and develop solid leads for business development purposes.

Next time you’re faced with that task, delegate your challenge to a police detective and see how their methods could help you solve the case of the missing customer. Detectives:

Interview witnesses & knowledgeable people for clues
Gather evidence
Check for & analyze fingerprints
Perform forensic analysis
Search databases for suspects in previous similar cases
Work with other related agencies
Tap phone lines
Conduct surveillance
Ask the public for help

Once again, try to generate three ideas for each of the police detective approaches above. And be careful out there!

Check out a compilation of "Change Your Character" creative thinking exercises and information on its use. – Mike Brown

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